Eric Weaver is a digital transformation veteran who has spent 29 years counseling large enterprises and governmental agencies on disruption and transformation. Weaver became one of the very first digital marketers in 1990, after which he has served as CEO, chief strategist, creative director, and client lead for major management consultancies and ad agencies. He has counseled the leadership teams at over 80 blue-chip brands on everything from brand building to digital operations to blockchain use cases – and has built and led creative, production and strategy teams in London, New York, Los Angeles, Washington DC, Seattle, Detroit and Cincinnati.
Most recently the VP of the Xerox Customer Experience Practice, Weaver oversaw the company’s $550M marketing services team and led efforts around digital ledger technologies. He left Xerox in 2018 to launch Transparent Path – a management consultancy advising brands and governments around the globe on proving product origins, quality and marketing claims using IoT-based validation and blockchain provenance.
Weaver has been twice recognized as one of the “Top 50 Marketing Thought Leaders Over 50” by Brand Republic, and has been quoted in AdAge, BusinessWeek, Forbes, Fortune, Hoover’s, Huffington Post, Inc. Magazine, InformationWeek, MediaWeek, the Seattle Times and the Washington Post. He speaks globally on blockchain, digital transformation, and marketing ethics. Weaver gives back to the marketing profession as a guest lecturer for a number of schools that include the University of California at Berkeley, Dublin City University, Pepperdine and the University of British Columbia.